This was a 1st year branding project for Mellow yellow Music, a musical instrument shop in Johannesburg's Braamfontein precinct.

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Since Braamfontein, or "Braam" as we know it, is always buzzing with young, vibrant people and the name "Mellow Yellow" itself is fun and playful I went for very bold colours and playful type. 

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For the stationary, I went a little grungy to contrast the playfulness and to include all kinds of musicians.