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Small cup
Bifold Brochure
tickets
Billboarrd_03
AG poster
Free 3 Poster Mockup PSD Template
sa
IMG_1837

AFRICAN GOTHIC MARKETING CAMPAIGN

This was a 2nd year interdisciplinary project hosted by UJ Arts & Culture and the Faculty of Art, Design and Architecture (FADA). Students from the different FADA departments were challenged to design the set, costumes and develop a marketing campaign, together with collateral for of Reza de Wet’s iconic African Gothic (translation of Diepe Grond) play.

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I was tasked with developing the brand and marketing strategy together with designing the necessary collateral materials needed. These included, teaser posters, official posters, a billboard, tickets, a brochure that would be handed out at the beginning of the play and a coffee cup as an extra promotional product. Although our work wasn't selected, we were among the top achievers. 

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