This was a 2nd year interdisciplinary project hosted by UJ Arts & Culture and the Faculty of Art, Design and Architecture (FADA). Students from the different FADA departments were challenged to design the set, costumes and develop a marketing campaign, together with collateral for of Reza de Wet’s iconic African Gothic (translation of Diepe Grond) play.

​

I was tasked with developing the brand and marketing strategy together with designing the necessary collateral materials needed. These included, teaser posters, official posters, a billboard, tickets, a brochure that would be handed out at the beginning of the play and a coffee cup as an extra promotional product. Although our work wasn't selected, we were among the top achievers.